Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It provides new concepts and ideas to help people tackle problems.

If it's a compelling video presentation or an in-depth white paper, the best marketing content offers value to the audience and meets its branding goals. These eight examples of branded content that work can be a great way to learn.

Blog Posts

Blog posts are a popular type of what content marketing for marketing that companies use to share insights or thoughts on their website. They can address any topic or issue and are typically educational in the sense that they are educational in. They can contain audio, video, polls, or images to make the content more engaging. This can improve the on-page SEO (search engine optimization).

To write high-quality blog posts first, you need to conduct market research to establish and confirm a few key information about your readers. Once you have a good idea of your audience and your target audience, you can begin brainstorming ideas and writing.

The most popular kinds of blog posts include listsicles, how-to articles as well as infographics and curated collections. Writing these types of blog posts ensures that your website has plenty of variety and provides the value that your customers expect to discover when they visit.

For instance, a how-to post can teach your audience a new technique and help them solve any issue they're facing, which makes it a valuable piece of marketing content that will keep your audience interested. A curate collection is a specific kind of blog post that shares numerous real-world examples to demonstrate the point. This kind of blog post could also be utilized as a tool for marketing content strategy to increase brand awareness and credibility.

Case Studies

Case studies may not be as exciting as a viral article, but they are still one of the most powerful marketing tools you can design. They are great for showcasing your expertise and generating trust among potential customers. A good case study is designed to help your audience solve an issue by demonstrating how your product or service helped a customer solve a similar problem.

You can utilize various formats of content to make your case studies more engaging such as infographics and videos. But be careful not to transform them into advertisements, as this will detract from the credibility of your brand. Instead, focus on creating a useful resource that will motivate and inspire your readers.

You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is most effective when it is backed up by data.

White Papers

White papers, unlike blogs and feature articles generally longer and provide more details and research. B2B businesses use white papers to demonstrate the power of their thinking or to offer an unique perspective to help readers make purchasing decisions, learn more in an industry, or solve business issues.

They are a fantastic tool for building trust among readers who aren't experts, and also to position businesses as experts in their area of expertise. They can also help potential customers move through the sales funnel.

White papers can come in many forms but the most effective ones are created for specific groups. This means that everything from the tone of voice to distribution strategy should be tailored to your ideal reader.

White papers typically contain research findings, but they can easily stray into the realm of theories without offering readers practical applications. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They let readers filter charts and tables to narrow down the information they need which makes it easier for them to comprehend the high-level content and traverse the sales funnel.

Videos

Videos are an excellent way to connect with your audience. They're also a great method of marketing in a dynamic and interactive way. They are great for capturing the attention of your audience and communicating complex concepts.

Tutorials, instructional videos and demonstrations are among the most well-known video types. These videos are designed to help customers understand about your products and services, while also increasing customer loyalty.

These videos can be used to showcase the expertise of your industry and can be used for a blog post, or even as a part of an sales presentation. These videos can be an excellent tool to engage with your customers. Especially if they are relevant and relate to current events or cultural movements.

When you're releasing a animated explainer video or a live Q&A session, testimonials are an easy method to build trust with your customers and entice new customers to purchase your product. You can ask your existing clients to record their experience with your brand or jump onto Reddit and hold an AMA (Ask Me Anything) session. You can also make screen share videos or how-to videos titled around specific pain points. For instance, if have an e-commerce solution that helps small to medium businesses manage their online store, name your video "How to Create a Shopify Store". This will help you rank it in search engines.

Testimonials

Testimonials are a different type of social proof that makes people trust a brand. They can be utilized in text or video format, and are an excellent way to boost sales and boost the image of a business online.

Testimonial marketing content is a great option because it is focused on the particular requirements of each client and how the company's product or service helped solve those problems. It also helps establish credibility for the business because it highlights other people have used the product.

If you decide to use testimonials, be sure you include the name, title and the company as this will help to increase their credibility. It is also important to make the testimonials as authentic as you can by using a face of the person who wrote them. This will help create a connection between the client and the brand.

While some businesses prefer to have separate testimonials pages and include them on other pages on the website. For example the case where a testimonial refers to the product in question you can show it on the relevant product or check-out page. This will prevent the page being viewed less often than other pages and it will still give the same social evidence.

Interactive Landing Pages

Utilizing interactive elements on landing pages boosts the level of engagement of visitors. This type of content will assist you in reaching your goal of converting website visitors into leads. Interactive pages are more enjoyable than static pages using the standard sign-up form and marketing content.

This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the visitor interested. The page also includes a simple form with multiple options for signing up, shortening the conversion process even more.

Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen makes use of real-life examples and social evidence to convince potential customers that the service will be worth the cost. The second screen allows them to fill out a simple form to find out more about the service's capabilities.

A landing page is an excellent option for B2B marketers to build a list. In exchange for contact details, you can offer an eBook or webinar, free trials or other content that will entice your audience to sign up.

Headache Trackers

In the stage of consideration, which what is content marketing when a customer has identified their problem and is looking for solutions, content should inform consumers about headache triggers and solutions. Examples include infographics which provide information about the top causes of headaches, or a white paper that shares exclusive research on the science behind headache cures. White papers often require users to supply their email address as a condition of access. This helps to build trust and authority for the brand with prospective customers. Headache trackers, which are applications that help users track things like their food intake and stress levels, can also be useful content for the consideration phase, Minen says. Minen advises users to be cautious when drawing conclusions from tracking data. It might not be a real reflection of their headache triggers.